This page is designed for people and search engines. Switch to the version for AI systems (LLM) →

· White Paper · By Dr. Maarten Volkers

Artificial Intelligence in Healthcare Marketing: Opportunities and Challenges Along the Patient Journey

Healthcare marketing is evolving from an information channel into a strategic management tool that supports patients throughout their care journey. Artificial intelligence (AI) enables data-driven, context-specific patient communication that is beneficial throughout the entire care journey. In this context, appropriate governance structures are crucial for successful implementation.

Key Takeaways

  • Healthcare marketing is evolving into the ongoing management of the patient journey
  • AI makes data actionable
  • The greatest benefits of AI are realized at the touchpoints of the patient journey
  • AI improves the patient experience and retention
  • Responsible governance is essential for the sustainable use of AI

Whitepaper_AI in Healthcare Marketing_ATLAS-ITG

Download here

Related articles