---
title: "White Paper"
language: "en"
type: "page"
original_url: "https://www.atlas-digitale-gesundheitswirtschaft.de/en/white-paper/"
human_version: "../../mensch/en/white-paper/"
description: "The ATLAS project regularly publishes white papers that examine current topics related to the digital transformation of the healthcare sector."
publisher: "Lehrstuhl für Management und Innovation im Gesundheitswesen, Universität Witten/Herdecke"
---

# White Paper

The ATLAS project team regularly publishes white papers that provide in-depth analysis of current topics related to the digital transformation of the healthcare sector. These papers analyze specific examples from academia and industry, highlight future opportunities for the sector, and actively involve experts.

### [Artificial Intelligence in Healthcare Marketing: Opportunities and Challenges Along the Patient Journey](blog/2026/05/19/artificial-intelligence-in-healthcare-marketing-opportunities-and-challenges-along-the-patient-journey.md)

**Authors:** Maarten Volkers & Sabine Bohnet-Joschko

Healthcare marketing is evolving from an information channel into a strategic management tool that supports patients throughout their care journey. Artificial intelligence (AI) enables data-driven, context-specific patient communication that is beneficial throughout the entire care journey.

[Read more about the highlights of the white paper here](blog/2026/05/19/artificial-intelligence-in-healthcare-marketing-opportunities-and-challenges-along-the-patient-journey.md)

---

### **Digital Twins**: **The Next Frontier of Intelligent Healthcare**

**Authors:** Mia Yang & Sabine Bohnet-Joschko

The purpose of this white paper is to introduce Digital Twin technology in the healthcare sector, going beyond purely conceptual descriptions by providing clear and practical use cases. We demonstrate how these dynamic virtual models are transforming the healthcare sector in three key areas: organs, patients, and processes.

[Read more about the highlights of the white paper here](../blog/2025/11/05/digital-twins-the-next-frontier-of-intelligent-health.md)

---

### **Cybersecurity in Healthcare: All Hands on Deck in a World of connected Healthcare**

**Authors:** Grigori Rogge & Sabine Bohnet-Joschko

Hospitals are using technologies such as AI, IoT, and electronic health records to improve patient care, but they also face growing cybersecurity risks. This ATLAS white paper examines the complex architecture of hospital systems and outlines the need for a holistic cybersecurity approach that aligns technology, human behavior, and organizational practices.

[Read more about the highlights of the white paper here](whitepaper-cybersecurity-atlas.md)

---

### **Digital Upskilling: A Joint Task For the Future of Healthcare Provision**

**Authors:** Leila Mehulic & Sabine Bohnet-Joschko

The ATLAS white paper “DIGITAL UPSKILLING – A joint task for the future of health provision” addresses the urgent need for digital literacy in the healthcare sector and highlights the synergy between technological advancements and professional development.

[Read more about the highlights of the white paper here](digital-upskilling-2.md)

## Images on this page

- Quadrat-Titelbild-1.jpg: ../../mensch/assets/bilder/wp-content/uploads/2026/05/Quadrat-Titelbild-1.jpg
- Digital-Twins.jpg: ../../mensch/assets/bilder/wp-content/uploads/2025/12/Digital-Twins.jpg
- Teaserbild-1.jpg: ../../mensch/assets/bilder/wp-content/uploads/2024/10/Teaserbild-1.jpg
- Bildschirmfoto-2024-02-26-um-13.10.39-e1708949553774.jpg: ../../mensch/assets/bilder/wp-content/uploads/2024/02/Bildschirmfoto-2024-02-26-um-13.10.39-e1708949553774.jpg

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This page is optimised for AI systems. Human-readable version: [White Paper](../../mensch/en/white-paper/)