---
title: "Digital Innovation and Strategy in Healthcare"
language: "en"
type: "page"
original_url: "https://www.atlas-digitale-gesundheitswirtschaft.de/en/digital-innovation-and-strategy-in-healthcare/"
human_version: "../../mensch/en/digital-innovation-and-strategy-in-healthcare/"
description: "The digital transformation is contributing to a dynamic environment for organizations in the health sector. In order to..."
publisher: "Lehrstuhl für Management und Innovation im Gesundheitswesen, Universität Witten/Herdecke"
---

# Digital Innovation and Strategy in Healthcare

*The digital transformation is contributing to a dynamic environment for organizations in the health sector. In order to maintain a competitive position in this evolving market, it is becoming increasingly important for organizations to demonstrate a high level of readiness for change and to adopt new strategies. The ATLAS team is investigating how health organizations can enhance their capacity for innovation and which strategies are most effective in the context of digital transformation.*

## **Key Takeaways**

- Hospitals must find their role in digital ecosystems, adapt business models to customer expectations, and leverage modern technologies. (The impact of digital transformation on inpatient care)
- Managers and entrepreneurs can use digital services to enter new market segments, even in highly competitive healthcare markets. (Healthcare startups compete in new digital spaces)
- The volume of research on KI/machine learning in medicine is steadily increasing, indicating the great potential for medical care and research (Rise of Clinical Studies in the Field of Machine Learning).
- Experiences with diseases shared by patients on social media platforms can lead to insights for patient-oriented drug development through social media mining and analysis (Social Media Mining in Drug Development).

## Current Projects

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### **Cybersecurity Risks in the Connected Healthcare World**

Healthcare data is highly valuable and therefore the target of various cyber attacks. In this research area, we are investigating the risks and opportunities associated with a more networked healthcare world. We examine the legal framework for the protection of health data and discuss possible cybersecurity concepts, for example for the Internet of Things in the networked hospital.

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## Successfully Completed Projects

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### The digital transformation of inpatient care

The central question of the study was What impact are digitization trends having on inpatient care?

**Article: The Impact of Digital Transformation on Inpatient Care: Mixed Methods Study**
Philipp Koebe, Sabine Bohnet-Joschko, JMIR Public Health and Surveillance, 2023
This article is available [here](https://publichealth.jmir.org/2023/1/e40622/PDF).

**Article:What’s next in hospital digitization? A Delphi-based scenario study**
Philipp Koebe, Sabine Bohnet-Joschko, European Journal of Futures Studies, 2023
This article is available [here](https://eujournalfuturesresearch.springeropen.com/articles/10.1186/s40309-023-00222-0).

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## **Other publications:**

1. [Health insurers: evolving into ecosystem-based service companies](https://www.emerald.com/insight/content/doi/10.1108/JBS-01-2022-0018/full/html)
2. [Healthcare startups compete in new digital spaces: the lure of virtual specialties](https://www.emerald.com/insight/content/doi/10.1108/JBS-09-2022-0170/full/html)
3. [Prevalence and patterns of mobile device usage among physicians in clinical practice: A systematic review](https://journals.sagepub.com/doi/full/10.1177/14604582231169296?rfr_dat=cr_pub++0pubmed&url_ver=Z39.88-2003&rfr_id=ori%3Arid%3Acrossref.org)
4. [Planetary Health and Hospitals’ Contribution—A Scoping Review](https://www.mdpi.com/1660-4601/19/20/13536)
5. [Rise of Clinical Studies in the Field of Machine Learning: A Review of Data Registered in ClinicalTrials.gov](https://www.mdpi.com/1660-4601/18/10/5072)
6. [Social Media Mining of Long-COVID Self-Medication Reported by Reddit Users: Feasibility Study to Support Drug Repurposing](https://formative.jmir.org/2022/10/e39582/)
7. [Social Media Mining in drug development – Fundamentals and use cases](https://www.sciencedirect.com/science/article/pii/S135964462100372X)

## Images on this page

- project_3.jpg: ../../mensch/assets/bilder/wp-content/uploads/2026/01/project_3.jpg

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